Case Study:
The Spark Project
The Spark Project is a visionary social enterprise founded by a determined mom on a mission to protect children and communities. The company's flagship product, the patent-pending SPARK™ Shield, is a bullet-resistant, folder-sized innovation designed for easy transport in backpacks, offering children a customizable layer of protection in the event of a school shooting. More than just a product, The Spark Project aims to ignite positive social change by fostering community forums and events, serving as a catalyst for crucial conversations about safety and protection. With a mission to create a safer space for children and all, The Spark Project is dedicated to sparking change one heart at a time.
OBJECTIVES AND ACTIONS
Brand transformation to build awareness and position the client with a strong and targeted voice.
In-Depth Customer Research:
Conducted thorough customer research to gain valuable insights into the target audience's preferences, behaviors, and needs, informing strategic decision-making for the brand.
Persona Development for Target Audience:
Create detailed audience personas based on customer research, allowing for a more nuanced understanding of the target demographic and facilitating tailored marketing strategies.
Holistic Social Media Strategy and Support:
Formulate a social media strategy aligned with the brand's objectives, providing ongoing support to ensure consistent engagement and growth across relevant platforms.
Brand Architecture Development:
Collaborated with the client to define the brand architecture, establishing a framework that reflects the company's values, mission, voice, and key messages.
Strategic Social Media Planning and Execution:
Devised a comprehensive social media strategy, including content planning and execution, to maximize brand visibility and engagement across relevant platforms.
Public Relations Support and Community Outreach:
Advised on public relations strategy & initiatives, including crafting press releases, coordinating media outreach, and managing communication to enhance brand visibility, reputation, and community outreach.
CAMPAIGN RESULTS
Brand Transformation:
Revitalized brand architecture, aligning it with the company's values and mission, leading to a comprehensive and impactful brand transformation.
Increased Awareness:
Executed strategic social media planning and engaging content creation, resulting in a substantial increase in brand awareness across relevant platforms.
Enhanced Engagement:
Implemented community outreach programs and public relations support, fostering a strong connection with the audience and significantly enhancing overall engagement levels.
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The Spark Project is a visionary social enterprise founded by a determined mom on a mission to protect children and their communities.
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